Effectivate is setting a new standard for computerized-brain-training by providing cutting-edge memory training for seniors. Designed by putting the seniors and their sensory, cognitive, and technological needs first, the system trains the features that loosen with age and have been proven as susceptible to brain-training. Our novel protocol creates a personalized training, set to challenge each user, and inspire brain plasticity. The Effectivate platform supports cognitive abilities by both strengthening neural networks using research-based exercises and not only teaching but also training memory techniques supporting every-day problems. In the past year, over 2000 memberships were sold and a successful validation study was concluded.